The Brand Roots workshop

A strategic and supportive experience to help you realign your brand with purpose and clarity. Designed for purpose-led founders who want a business that authentically reflects their story and values, and connects deeper with their customers.

You’ve built something meaningful, but your brand no longer feels quite right.

You’ve been building your business for a few years - refining your products, getting to know your customers and growing in confidence in the impact you want to make. But parts of your branding haven’t kept up. Something feels misaligned, and you're unsure whether it’s your visuals, your messaging or something deeper at the roots of your brand. You sense it’s time for a shift, but rushing into a full rebrand doesn’t feel right.

If your brand no longer feels aligned with your values, your direction or the change you want to make in the world, this is your moment to pause, reflect and reconnect with the roots of your brand - so you can move forward with confidence and a clear direction that reflects where you’re going next.

REALIGN BEFORE YOUR REBRAND

The Brand Roots workshop is a collaborative, strategy-first process to help you reflect, reset and reimagine the future of your brand with purpose, not pressure or overwhelm.

Over two weeks together, we'll create a clear roadmap to move your brand forward with intention, ensuring your visuals, voice and foundation reflect the next chapter of your business.

FOR PURPOSE LED-FOUNDERS WHO

• Feel a growing disconnect between their brand and their vision

• Know something needs to shift, but aren't sure what or how much

• Want expert guidance before making significant brand changes

• Are seeking clarity and confidence in their brand's evolution

• Value intention and meaning over rushing into visual changes

KIND WORDS

“The workshop gave me a much clearer sense of direction; talking through my ideas and vision with Denisa and getting her perspective, exploring my brand values and vision in depth, it truly helped shift my focus. I'm already working on implementing some changes and I have a much clearer sense on how to do this.”

– NICOLE, ECONSIDER

“I absolutely loved our session! It was super helpful and made me think much deeper into my business, which is exactly what I need!”

– SARAH, LUSH & LUNA

The experience

Over two collaborative weeks, we'll understand what's working and what isn't (and why) and create a clear path forward that honours your brand's story while embracing where your business is headed.

  • During our session we'll explore:

    + Your brand's current state: what's working, what's not and why

    + The core values and mission driving your business forward

    + Your ideal audience and how to create trust and meaningful connections

    + Your unique position in the market and how to stand out authentically

    + The vision for where your brand is heading next

  • A comprehensive 40-page guide including:

    + A strategic audit of your current branding with honest insights

    + A rebrand direction tailored to your vision and goals

    + Creative direction to guide how your brand could look and feel

    + Practical steps for implementing changes at a pace that feels right for you

  • An optional step where we can reconnect and bring your questions or ideas forward, to ensure you feel confident moving forward with intention and clarity.

Investment: £500 £350

The Brand Roots Workshop runs over 2 weeks. To keep the process intentional and personal, we only have capacity for 2 projects per month.

Apply before 23rd May to receive £150 off your workshop.

YOU’LL WALK AWAY WITH

✦ Clarity on what your brand stands for and how to evolve it without uprooting what you've built

✦ Expert perspective highlighting what’s working and what might be holding you back

✦ Confidence in your next steps, whether that's a full rebrand or an intentional refresh

✦ Creative direction to start imagining how your future brand could look and feel

✦ Strategic roadmap that helps you move forward sustainably and intentionally

KIND WORDS

“We have enjoyed the process immensely, from identifying who our ideal customers are and understanding their journey to exactly what we are about, and our strategy going forward. We have now fallen back in love with our brand.”

– SHEONA, KIDZ KUPBOARD

“The workshop really gave me the opportunity to connect more deeply with my own brand. I left the strategy session feeling clearer and more connected to the heart my brand and what I want to build with this business.”

– SARAH, SECOND SKIN CO

LET’S EVOLVE YOUR BRAND WITH INTENTION

Fill out the application below to get started

After submitting, we'll review your application to ensure the Brand Roots Workshop is the right fit for your business and get in touch within 48 hours with the next steps.

FAQs

  • Absolutely. The Brand Roots workshop helps you understand exactly what elements of your brand need to evolve and which foundational roots are worth preserving - which could save you time, money and potential missteps in your rebranding journey.

  • This is why I created the workshop. We'll uncover what's truly misaligned in your current branding and create a clear path forward - whether that's a refresh or a more significant rebrand.

  • This workshop focuses on strategy before aesthetics. We'll dive into the core of your brand (your mission, values, audience and positioning) to ensure any visual changes you make are firmly rooted in purpose and strategy, and connect with your audience on a deeper level.

  • No, the Brand Roots workshop is focused on strategic direction, not on deliverables like logos or visual assets. You'll receive a clear understanding of what your brand needs aliongside a roadmap and creative direction for how to evolve intentionally. This strategic foundation will guide any design work you pursue after our workshop, whether it's by yourself, with me or another designer.

  • Absolutely! The Brand Roots workshop is designed to be a perfect first step before a full rebrand process. If you decide you'd like to continue working together, your investment in the workshop will be applied towards our rebranding project together.